Named B2C education-growth case study
Modi World School needed to grow boarding-school admissions through Jhunjhunu Academy and defence-academy admissions through Shoorveer Defence Academy. We connected SEO, Google Ads, Meta Ads, tracking, and Meritto so each journey had its own strategy—and both worked inside one accountable system.
01 · The problem
Parents comparing boarding schools and families choosing defence preparation do not search, evaluate, or enquire in the same way. A generic campaign plan could not serve both—or show the business what was actually working.
CBSE, residential education, facilities, fees, location, and trust.
NDA, Sainik, Agniveer, preparation, outcomes, and student ambition.
Traffic and landing-page scopes split the customer journey.
Calls, forms, and app actions blurred the meaning of one platform total.
So we stopped optimizing channels separately and rebuilt the entire path from search demand to an admissions conversation.
02 · What we built
We rebuilt organic demand, separated paid strategy by intent, and repaired the measurement handoffs. Every channel gained one clear job inside the same admissions journey.
Create demand
Shape the shortlist
Capture and improve
more Search Console clicks
lower H1 platform CPA
all-time platform lead actions
That structure made the next step simple: measure each layer, keep each number in its proper context, and scale what moved the journey forward.
03 · What changed
SEO created durable demand. Meta expanded and nurtured it. Google captured high intent. The dashboards below show the contribution of each layer without pretending that one platform action equals one admission.
Demand layer
High-intent layer
We first produced 2,120.13 platform actions at INR 127.24 in Q1 2024. After the account restarted at INR 1,143.84 per action in Q1 2025, we rebuilt the campaign system.
Demand-expansion layer
The two all-time account exports recorded 29,501 platform lead actions, 462,892 link clicks, 12.50Cr impressions, and INR 41.95L in spend. We used prospecting, lookalikes, retargeting, instant forms, and website submissions for different stages of the decision.
These are platform totals—not unique people, qualified enquiries, or admissions.
The dashboards showed the engine working. The client-confirmed outcome shows what the connected system produced.
04 · Why it matters
The client confirmed the enrolled-student outcome. We did not create these totals by adding Google, Meta, or GA4 actions; those dashboards verify the demand and efficiency behind the result.
boarding-school admissions in 2026
defence-academy admissions in 2026
Working together since October 2023
Four photographs across three documented session dates show the continuity behind the work. That relationship gave us the feedback no dashboard could provide: which creative, calls, forms, and CRM handoffs moved real families forward.
The client’s verdict
Their review connects the work to genuine leads, campaign and creative support, and the Meritto handoff the admissions team used.
Google review · 22 May 2024
“PPC Studio has been an ideal partner in elevating our CBSE boarding school’s online presence. With their expert management of Google Ads campaigns, we’ve seen a significant increase in genuine leads. The team is proactive and supportive, assisting with campaign design, creative development, and seamless CRM integration with Meritto.”
Want one system that connects demand to admissions?
