The Challenge

Overview of the Company

BSM India is a trusted name in the footwear industry, specializing in manufacturing high-quality footwear-making machinery. Serving B2B customers, BSM India provides cutting-edge solutions designed to enhance production efficiency and scale operations for businesses across India.

Unlike many of its competitors, BSM India recognized the untapped potential of digital marketing within its industry. With no significant competition in the digital landscape, the company aimed to secure a first-mover advantage by establishing a strong online presence and positioning itself as the go-to provider for footwear-making machinery.

Setting Ambitious Goals

Their Requirements

BSM India approached us with a clear set of objectives:

  • Generate a minimum of 7 highly qualified B2B leads per month.
  • Ensure leads align with their niche audience of footwear industry decision-makers.
  • Establish first-mover advantage in the digital space by outpacing competitors.
  • Drive cost-efficient results without compromising lead quality.

Navigating Industry Challenges

The Challenges

Scalability: Building a campaign capable of growing while delivering consistent results.

Lead Quality: Capturing leads that weren’t just inquiries but conversion-ready opportunities.

Competition Gap: Educating and engaging a digital audience unfamiliar with competitors in this niche market.

Cost Efficiency: Keeping CPA low while maintaining lead quality.

The Solution

Our Approach to Success

What We Did

To meet BSM India’s goals, we implemented a strategic, data-driven Google Ads campaign:

  • Targeted Advertising: Used precise audience targeting and high-performing keywords to connect with decision-makers.
  • Continuous Optimization: Adjusted bids, ad copy, and search terms regularly to maximize relevance and minimize waste.
  • Focus on Quality: Emphasized lead quality to ensure inquiries aligned with the client’s business objectives.

Strategic Scaling: Gradually increased ad spend while maintaining cost efficiency to drive more results.

The Result

Delivering Remarkable Outcomes

  • Lead Volume: Delivered an average of 20 leads per month, almost three times the client’s original target.
  • High Lead Quality: Over 80% of leads were highly qualified, resulting in direct sales and measurable business growth.
  • Cost Efficiency: Maintained a competitive CPA, even as budgets scaled to maximize results.
  • First-Mover Advantage Secured: BSM India established itself as a digital pioneer in the footwear machinery space, solidifying its position ahead of competitors.