The Challenge

How can we reinstate the suspended Google Ads account and improve the quality and quantity of leads in a frictionless way?

‍Visa Process, an e-Visa provider, was struggling with generating quality leads after a significant operational setback that led to the suspension of their account. Although the account was eventually reinstated, the company faced the critical challenge of rebuilding their customer base and increasing their market presence through effective lead generation strategies.

The Solution

To address the lead generation challenge, our team implemented a multi-faceted approach:

Data-Driven Strategies: Used advanced analytics and data-driven strategies to optimize the campaigns in real-time. This involved A/B testing different ad copies, visuals, and calls-to-action to identify the most effective combinations.

Market Research and Target Audience Identification: Conducted extensive market research to identify and understand the target audience’s demographics, preferences, and behaviors.

Campaign Design and Implementation: Developed targeted marketing campaigns focusing on high-potential segments. These campaigns were designed to be engaging and informative, highlighting the unique benefits of using Visa Process’s services.

The Result

The focused lead generation strategies delivered outstanding results for Visa Process:

Significant Increase in Quality Leads: The campaigns generated a substantial increase in high-quality leads, with a notable improvement in lead conversion rates.

Enhanced Market Presence: The strategic use of multiple marketing channels expanded Visa Process’s reach, significantly enhancing their market presence and brand awareness.