The Challenge

‍Home Delivery Realty had the following objectives for the collaboration with PPC Studio:

  • Obtain qualified leads through google ads
  • Have a good search engine ranking to attract potential customer
  • Generate large volume of traffic

Until recent times, advertisements in real estate have always been offline and traditional. The transition from having a significant offline presence to generating leads online has its challenges. The majority of developers of real estate are still determining where to begin their digital journey. Choosing a digital business strategy and channels that promise a high return on investment are some of the obstacles faced by real estate developers.

The Solution

Research and Launch of a precise paid ads campaign targeting bottom of the funnel users

We understood that, in real estate, lead generation was the prime focal point. It is essential to understand the latest digital trends, effective platforms to implement them, and achieve a conversion rate that leads to higher ROI.

We tried to understand the target market of shantigram and its property portfolio. Because the real estate market is cluttered, it is essential to comprehend the value proposition before selecting keywords to bring relevant traffic to the website. For a business that promises luxurious living, having a landing page that attracts users and drives quality traffic is the priority. In this case, less is more. Having very little but critical information. Therefore, optimizing the landing page was our first step in the process.

We created multiple ad campaigns and optimized them at every step of the process in order to understand what kind of strategy drove better leads. And then, our continuous optimization of the ad campaigns, we managed to boost the leads flow at the same time decreasing the cost per acquisition.

During the campaign, our focus was on consistently improving performance. We kept a close eye on the optimization score and made frequent modifications to campaign settings, keywords, and ad creatives. By doing this, we were able to make the most of our advertising budget and achieve optimal results. We also carried out A/B testing to determine the most effective ad variations and designed eye-catching graphics that were strategically placed on platforms such as YouTube, Google Display, and Discovery ad campaigns.

The Result

Exponentially Improved Their ROI

With the right mix of information and marketing content to educate potential customers, we succeeded in transforming the brand website into an important asset for marketing and lead generation. Significantly raised website organic traffic and improved search engine rankings. Notably, we achieved a higher number of leads while keeping the cost per acquisition at a minimum. These outcomes demonstrate the success of our targeted approach and the effectiveness of our marketing efforts in generating interest and driving growth for this real estate business.

Conclusion

A reputable digital marketing agency, like PPC Studio, can help a startup prevent losing valuable time and energy by outsourcing its recruitment efforts. This case study shows how outsourcing lead generation to a marketing agency can lead to a company’s cost per conversion being greatly reduced while the number of quality leads rises substantially. Digital marketing, when effectively applied, can help startups streamline their marketing efforts and attain their operational goals more efficiently.