About Sardar Pure Meat Shop

Located in Delhi, NCR, Sardar Pure Meat Shop is a well-known meat-selling establishment that provides customers with a range of pure raw meat, marinated meat, and packed meat options. Our client has gained a reputation for providing customers with high-quality meat products and developed a few loyal customers over the years. The store has been serving customers for years and wanted to tap into the online market to explore the advantages of it.

Objectives

Sardar Pure Meat Shop had the following objectives for the collaboration with PPC Studio:

  1. Increase the number of app installs.
  2. Promote their mobile application.
  3. Increase sales from the mobile application.

The Challenge

Despite being in the market before Licious, its major competitor,  the business encountered a major obstacle as it was unable to connect with its target audience through online platforms. Even though the business had managed to generate some online sales, their goal was to reach a wider audience in Delhi NCR via digital channels. Consequently, they enlisted the help from us, PPC Studio, to enhance their online presence and broaden their reach.

The attainment of these objectives posed a number of challenges for Sardar Pure Meat Shop. Foremost among these was the task of boosting sales via their mobile application. Moreover, the business was working with a restricted budget, which made it difficult to execute successful advertising campaigns. Furthermore, they encountered difficulties in reaching their intended audience through online channels.

Our Approach

We, PPC Studio tackled the challenges through a comprehensive strategy that aimed to enhance app installs, boost in-app activities, and generate sales from the mobile application. Initially, app install campaigns were carried out to attract non-users, leading to a rise in app installations.

Subsequently, we concentrated on in-app actions to increase sales by advertising on multiple platforms such as display, YouTube, Instagram, and Google. Additionally, social media was utilized to target audiences and A/B testing was conducted for graphics, through which we understood what really attracts the customers. Lastly, we sent occasion-related graphics along with good wishes texts that were utilized for business promotion.

PPC Studio not only optimized Sardar Pure Meat Shop’s website to enhance their online visibility and attract more customers to the business, but also kept the business informed about their campaigns’ performance on a regular basis. Additionally, we offered valuable insights into how the business could improve their online marketing strategy.

Result

Sardar Pure Meat Shop’s online presence experienced a remarkable enhancement as a result of PPC Studio’s strategy. The cost per install (CPI) for both Android and IOS showed a gradual decline. The CPI reduced to Rs 9 from Rs 34 for android and to Rs 70 from Rs 202 for IOS. Moreover, the campaigns run by us led to an increase in the number of orders per day and the order value. The business initially received only 5 to 7 orders daily, but after implementing our strategies for the online campaigns, the number of orders increased significantly to 25 to 30 per day.

In just two months, we managed to increase orders by 6 times, which was a significant achievement. Moreover, with a limited budget, we were able to achieve 400 installs in a single day. PPC Studio’s strategy not only helped Sardar Pure Meat Shop boost their app installs but also promote and increase sales through the app, making them competitive in the market.

Conclusion

In conclusion, the collaboration between Sardar Pure Meat Shop and PPC Studio yielded outstanding results. Through a comprehensive strategy, app installs increased, in-app activities improved, and sales soared. With a declining cost per install and a significant rise in daily orders, the business achieved remarkable growth in just two months. PPC Studio’s expertise and insights proved instrumental in enhancing Sardar Pure Meat Shop’s online presence and establishing its competitiveness in the market.

400

Installs/day

6x

ROI

₹20

Average CPI

“Working with PPC Studio has been a terrific experience for our business. Their digital marketing services have helped us reach a broader audience and generate more purchases via our website. PPC Studio’s crew is competent, responsive, and simple to deal with. They continuously give us with extensive statistics and insights into the effectiveness of our advertisements, and they are always willing to address any queries we have. We definitely suggest PPC Studio to any company trying to boost their internet visibility and expand their consumer base.”

Akshay

Founder, Sardar Pure Meat Shop

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Marketing Consultant Expert
Amit Bhardwaj
Marketing Consultant

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