We, PPC Studio adopted a comprehensive approach to help Orange Mortgage overcome the challenges they faced in promoting their specialized mortgage services for self-employed individuals. Our first step was to conduct a detailed analysis of the landing page, identifying areas for improvement. We then strategically placed compelling call-to-action buttons and optimized the overall layout and design, with the goal of enhancing user engagement and encouraging desired actions.
During the campaign, our focus was on consistently improving performance. We kept a close eye on the optimization score and made frequent modifications to campaign settings, keywords, and ad creatives. By doing this, we were able to make the most of our advertising budget and achieve optimal results. We also carried out A/B testing to determine the most effective ad variations and designed eye-catching graphics that were strategically placed on platforms such as YouTube, Google Display, and Discovery ad campaigns.
To attract the intended audience, we utilized custom audience targeting techniques specifically designed for the Canadian market. By conducting a comprehensive market analysis, we pinpointed the perfect target audience and employed custom interest targeting to display advertisements to users actively searching for relevant keywords. This strategy aided us in expanding the reach and visibility of Orange Mortgage’s services to the appropriate individuals.