What did we do?
We understood that, in real estate, lead generation was the prime focal point. It is essential to understand the latest digital trends, effective platforms to implement them, and achieve a conversion rate that leads to higher ROI.
We tried to understand the target market of shantigram and its property portfolio. Because the real estate market is cluttered, it is essential to comprehend the value proposition before selecting keywords to bring relevant traffic to the website. For a business that promises luxurious living, having a landing page that attracts users and drives quality traffic is the priority. In this case, less is more. Having very little but critical information. Therefore, optimizing the landing page was our first step in the process.
We created multiple ad campaigns and optimized them at every step of the process in order to understand what kind of strategy drove better leads. And then, our continuous optimization of the ad campaigns, we managed to boost the leads flow at the same time decreasing the cost per acquisition.