Real estate is a very competitive market; there are always new tactics developing in the market. Having a solid digital marketing plan is essential for survival. Through Google ads, the client can reach the target audience, acquire qualified leads and convert them into sales.

Home Delivery Realty, The channel partner of Adani Shantigram, a gated community providing luxurious apartments, was expecting the same outcome from their digital marketing efforts. Their prime objective was to generate relevant leads that drive sales.

Home Delivery Realty had the following objectives for the collaboration with PPC Studio:

1. Obtain qualified leads through google ads
2. Have a good search engine ranking to attract potential customer
3. Generate large volume of traffic

Until recent times, advertisements in real estate have always been offline and traditional. The transition from having a significant offline presence to generating leads online has its challenges. The majority of developers of real estate are still determining where to begin their digital journey. Choosing a digital business strategy and channels that promise a high return on investment are some of the obstacles faced by real estate developers.

What did we do?

We understood that, in real estate, lead generation was the prime focal point. It is essential to understand the latest digital trends, effective platforms to implement them, and achieve a conversion rate that leads to higher ROI.

We tried to understand the target market of shantigram and its property portfolio. Because the real estate market is cluttered, it is essential to comprehend the value proposition before selecting keywords to bring relevant traffic to the website. For a business that promises luxurious living, having a landing page that attracts users and drives quality traffic is the priority. In this case, less is more. Having very little but critical information. Therefore, optimizing the landing page was our first step in the process.

We created multiple ad campaigns and optimized them at every step of the process in order to understand what kind of strategy drove better leads. And then, our continuous optimization of the ad campaigns, we managed to boost the leads flow at the same time decreasing the cost per acquisition.

With the right mix of information and marketing content to educate potential customers, we succeeded in transforming the brand website into an important asset for marketing and lead generation. Significantly raised website organic traffic and improved search engine rankings. Notably, we achieved a higher number of leads while keeping the cost per acquisition at a minimum. These outcomes demonstrate the success of our targeted approach and the effectiveness of our marketing efforts in generating interest and driving growth for this real estate business.

A reputable digital marketing agency, like PPC Studio, can help a startup prevent losing valuable time and energy by outsourcing its recruitment efforts. This case study shows how outsourcing lead generation to a marketing agency can lead to a company’s cost per conversion being greatly reduced while the number of quality leads rises substantially. Digital marketing, when effectively applied, can help startups streamline their marketing efforts and attain their operational goals more efficiently.