The Challenge

Introducing New Product To Untested Market

Promom is revolutionizing the e-commerce landscape in India with its innovative electric breast pumps. Founded to support and empower new mothers, Promom stands out with its patented technology, offering a unique solution in the healthcare market. Recognizing the potential of digital marketing, Promom embarked on a strategic Google Ads campaign to amplify its online presence and achieve remarkable growth. 

Setting the Bar High

  • Increase Brand Visibility: Establish Promom as a leading brand in the electric breast pump market in India.
  • Boost Sales: Achieve a significant return on ad spend (ROAS).
  • Customer Acquisition: Expand the customer base by capturing high-intent audiences.

Navigating Rough Waters

Achieving High ROAS: Meeting the client’s ambitious ROAS target of 9 amidst a competitive landscape.

Market Saturation: High competition with established brands dominating the market.

Cost Management: Ensuring high returns amidst rising costs per click (CPC).

Ad Relevance and Quality Score: Maintaining high ad relevance to improve Quality Score and reduce CPC.

The Solution

Crafting a Winning Strategy

Dynamic Audience Segmentation: Utilized machine learning for real-time audience segmentation and bid optimization.

Enhanced Ad Personalization: Created personalized ad creatives using customer data for better engagement.

Competitor Strategy: Conducted in-depth competitor analysis to identify and bid on high-converting keywords.

Advanced Retargeting: Employed sophisticated retargeting with sequential messaging to guide users through the buyer’s journey.

The Result

Celebrating Our Success

Exceptional ROAS: Achieved a ROAS of 21, more than double the client’s target of 9.

Significant Sales Growth: Notable increase in sales volume, driven by effective audience targeting and personalized ads.

Enhanced Brand Recognition: Substantial uptick in organic searches and direct traffic, strengthening Promom’s market presence.

Promom’s innovative approach to Google Ads, featuring dynamic audience segmentation, enhanced personalization, and strategic competitor analysis, led to outstanding results. This case study demonstrates how targeted and sophisticated digital marketing strategies can significantly boost an emerging business in a competitive market.

The result: 21x ROAS